relatives may well pass on interesting articles to students. Here are three ways you can use media to help leverage trip recrtuitment.
Get yourself interviewed! - The first, and probably the most efficient, way to tell people about your visit to Israel is simply calling your campus or community newspaper and asking them to write a human interest story about you and your experiences in Israel. Try to convince the paper that it would be of great value to their readers to learn about a trip to such a news-generating place that is also filled with history, culture, religion and politics. You could even submit a photograph of yourself on the trip – perhaps something unique to Israel such as you on a camel or even eating a falafel. Many journalists are very open to new and interesting story ideas, so if you do not reach a willing editor the first time around, keep trying.
Potential stories on your Trip - Look out for a potential story whilst on your trip to Israel. If you do some interesting volunteer work, get a picture and write up the story with some information about you trip and send it to the campus newspaper. It may well get some attention. If you have a super interesting participant on your trip, this could also make for an interesting story as well. For example a musician or sportsman could make for an interesting spring board to speak about the trip as well.
Letter to the Editor – If securing an interview with a local or campus newspaper fails, then the next best thing is simply to write a letter that will generate interest among the paper’s readers. The first thing to remember about such a letter is that newspapers have limited space and you should make sure that what you write is short and to the point. Your letter should be no longer then four or five paragraphs at most. It should be positive in tone and highlight the most exciting aspects of your 10-day journey to Israel.
These ideas relate to newspapers but you can just as easily secure a radio interview on campus radio or internet site.
The last thing and perhaps even most important is to make sure you include a call to action. State the URL for the upcoming trip website along with your contact details for anyone interested in finding out more information.
There are a number of ways in which you can raise awareness on campus and community about your recent trip to Israel simply by using the media at your disposal.
The best publications to appear in are those where your target audience is most likely to be reading. This means your campus newspaper should be top of the list. Your local Jewish newspaper could also be a good place to feature as friends and