So what is a campaign? What are some good examples? & how do I build one?
Let's start. A campaign is not a one off event. It usually spans over an extended period of time such as a week or month and its impact is stronger as a result. A campaign may well comprise of a series of inter-connected events which all cement a certain idea or provide different aspects of the cause you are seeking to raise awareness about.
Building a Campaign on Campus
Every campaign should have a center piece event. This is a major event that can capture the imagination, generate a lot of interest and essentially give you something to promote as well. You may need a committee of people to help you put on this event – but it can really help you make a splash on campus!
Previous IACT campaign examples
Israel Peace Week is a great example of a campaign seeking to raise awareness and educate about the State of Israel's desire for peace with its neighbors. Many people see the tensions and political impasse in the region and don't realise that Israel has made great efforts to achieve peace over the years. The Israel peace week could include talks about Israel's peace treaty with Egypt and Jordan and its attempts to reach an understanding with Palestinians. Other events could include a peace themed fancy dress party, peace rally and fashion show with events going towards co existence projects. Speakers can be brought in to talk about the current situation as well.
Another good example is 'Israel Votes,' a celebaration of Israeli democracy timed to co incide with the Israeli elections. This campaign would seek to educate about the vibrance of Israeli democracy and could include speakers and videos and also a mock Israeli election on campus where different parties hold debates. Students can event go to the polls and attempt to form a coalition! Not only is this idea a lot of fun, it helps educate students about the political system in Israel and the many political parties as well. You can also invite an analyst to discuss the results of your campus election!
So how do I design a campaign?
First decide on the theme for the campaign. It's probably best that it is based on something that people don't know so miuch about, but that could interest them, such as Israeli food, music or politics.
Next get some heads together and come up with a list as long as you can of great events that could help raise maximum awareness for your campaign.
Next whittle the list down to 4,5 or 6 varied events and develop them so they are awesome. You need to have specific discussions about food, logistics and publicity which are key areas and them start to delegate and assign responsibilities.
Make sure that you lead by example by working hard, but enable yourself the space to have a birds eye view of what's happening so you can make sure everything is progressing according to plan.
You should also coordinate your plans with the Hillel as well to make sure the dates don't collide, the events are well publicized and well secured.
An excellent guide to combatting the boycott and divestment movements which have become a major platform for anti- Zioinists on campus.
This is a petition driven campaign encouraging campus figures to add their names to this declarationof support for the US - Israel relationship.