1. Don't re invent the wheel
If you are hoping to send out mass communications to a large number of people, you should use an existing platform such as constant contact or mail chimp. Although you will need to learn how to use this technology, it will save you a huge amount of time!
2. Mix it Up!
Communications should be done in a number of different areas. Each of us have different communication preferences, some people rarely listen to answerphone messages but are glued to social media. That said a text message is more personal than a facebook post. You don't want to bombard students with messages, but when you do need to be in contact, try to mix things up using phone calls, Facebook, phone calls, text messaging or twitter and leverage all of the different communications technologies out there.
3. Keep it Simple!
The model you use when communicating should be K.I.S.S Keep It Simple Stupid. This means, get to the point as quickly as possible and include all of the important details. Whether it's an email, or Facebook post it's important to make your communication easy to read and attractive. Also if it's too long very few people will have the time or patience to read it.
4. The 4 Ws
Particularly when it comes to an event, make sure you provide answer's to the 4 W questions: Who , Where, What and Why. Who is the event for? Where is it? What will be going on? And Why should they come?
5. Stay in Touch
Lastly, communication is not only important when it comes to recruiting for events. It's important to invest time into keeping in touch with students you have met or have attended your events and activities. Finding the time to ask how an exam was or how they spent their summer also plays an important role in building the kind of community that will be inspired, active, committed and transformed.