Retention is becoming more and more important as students register for the campus Taglit-Birthright Israel trip but often decide to “back out” and “cancel” their participation before the trip departs.
Retaining your potential participant and ensure they attend the Campus Birthright trips is becoming more and more critical and creative ideas are needed to stem this tide.
Here are 5 Golden Rules of Retention:
#1 - Ensure constant ongoing and creative communications.
#2 - Arrange personal “one on one” interviews and conversations.
#3 - A small gift to keep participants interested. You can also give out pre-trip education materials such a bookrelated to the upcoming trip to Israel.
#4 - Organize great educational activities and orientations that bring registered participants together in a larger forum with other students preparing for the Taglit-Birthright Israel Campus trip.
#5 - Send on an “on-going” basis extracts from the itinerary to gain their interest and excitements – this should focus on the fun, educational and outdoors highlights of the trip.
How 2 Retain