Brevity is Key
Don't bury your call to action under a long post, industry experts say that the most popular posts are only a sentence long! You don't have to spend hours editing down just keep in mind the longer the post, the less likely it will be read from start to finish.
Post an Image to Gain More Attention
There's no doubt that there is a lot of social media traffic at anyone time so by adding a picture you give your post an advantage. It's best to keep your images sized 1200 X 1200 which allows Facebook to fit images into both mobile and desktop news feeds perfectly.
Ask People to 'Like' or 'Share' your Post
The more Likes and Shares your post receives will help it feature higher up on newsfeeds Most students will understand that you are looking to get the word out about a certain event or activity so they will often be happy to help by liking or sharing your post. Even if you ask a few people to share a link it will help and remember if you don't ask, you won't get.
Build Relevant Target Audiences
The more relevant your Facebook audience, the more likely you are to be able to communicate with them in a relevant way. For example it is a great idea to set up Facebook groups for each Birthright trips which will allow your posts to be as relevant and direct as possible.
Send Personal Invitations
You will start to learn pretty fast about different circles of friends on campus. Often if one person attends an event, their friends are likely to attend as well. For this reason make sure to extend some personal invitations as well. You can do this by sending direct Facebook messages, text messsages or placing phone calls.
It goes without saying when using Facebook you need to have as many friends as possible. Therefore get into the habit of sending a friend request to all of the new students you meet as soon as you can. If you wait too long, they may forget who you are, lose interest and let your friend request sit in the cold.
As an IACT coordinator, along with other social media platforms, Facebook is going to be an essential part of your tool kit. But what is the best way to use it? Hopefully these tips will be useful.
Include a Call to Action
Make sure your posts are action orientated and empowering. For example don't just post a picture of yourself enjoying a falafel, add a call for action inviting students to attend the amazing Israeli cultural extravaganza later that week.